My Work Experience
Eh! Crochet – Founder
Built an independent e-commerce brand from inception, managing end-to-end product design, manufacturing, and global distribution.
Executed a high-growth social media strategy, amassing 5M+ views on a single campaign and scaling a loyal following on TikTok and Instagram.
Oversaw all business logistics, including material sourcing, pricing strategies, and profit margin analysis
UBC Sauder School Of Business
Bachelor of Commerce
Maintained Dean’s Honour Roll standing while specializing in Marketing with a concentration in Sustainability and Social Impact.
Appointed as a TA for four Sauder courses, including Business Communications (I, II, and Double Degree) and Innovation & Sustainability. In these roles, I provided 1-on-1 academic mentorship, and managed grading for large-scale cohorts
Awarded 1st Place at the 2024 McGill Business Ethics Case Competition and the 2023 CUS Sustainability Case Competition; also secured top-3 finishes at the 2021 Imprint Marketing (2nd) and 2020 UBCMA Battle of the Ads (3rd) competitions.
Completed an International Exchange at ESSEC Business School (Paris, France), focusing on international business dynamics and European market strategy.
Internships
Red Thread Ventures – Summer Analyst: Supported the evaluation of early-stage startups and investment opportunities through market research and competitive analysis within the venture capital space.
Wanderruff Supply Co. – Marketing Intern: Spearheaded the brand’s digital growth by building and managing a new influencer marketing program to expand reach within the sustainable pet industry.
Rogers – Business Development Intern:
Conducted market research to validate investment opportunities for 5G technology applications across adjacent industries, including healthcare and forestry.
Scotiabank – Market Research Intern:
Contributed to the international banking portfolio by executing brand health tracking and competitive analysis across various Central and South American markets.
Sentis Research – Assistant Research Manager
Managed the end-to-end execution of market research studies for key clients like Legal Aid BC, The Little Potato Company, and BC Hydro, ensuring high data integrity and alignment with client strategic objectives.
Synthesized raw data into actionable insights and executive presentations to guide product development and brand positioning for diverse clients.
Collaborated on the design of quantitative and qualitative research instruments, including surveys and focus group guides, to capture nuanced consumer sentiment.
TELUS – Marketing Development Program
Orchestrated website updates and digital merchandising for high-traffic Black Friday and seasonal STIM periods to drive Koodo Internet conversions.
Analyzede astern internet performance metrics and synthesize competitor intelligence into actionable growth recommendations.
Monitored and reported on competitive landscape shifts, providing the executive team with data-driven insights to protect and grow market share in the home services sector.
C2C Plumbing Ltd. – Co-Founder
Spearheaded the end-to-end legal incorporation of the company, managing all regulatory filings, insurance requirements, and operational licensing.
Designed and launched the full brand identity, including a custom-built website and a suite of digital marketing materials to establish a professional market presence.
Architected the company’s internal workflows, from initial client intake and quoting systems to final invoicing and financial reporting.
Lead ongoing business development and lead-generation efforts, leveraging digital marketing to secure a consistent pipeline of residential and commercial contracts.
